Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
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Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...
However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the...
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a...
DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection,...
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its...
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it...