Moen’s social marketing stack used to include everything but the kitchen sink.“We used seven-plus tools to facilitate our social media...
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Uber has the pedal to the metal when it comes to paid social automation.The ride-sharing app embeds performance marketing and...
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for...
Can hyper-localized marketing really drive interaction and sales?For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the...
When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and...
Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members.Past campaigns used emails sent to top...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
You probably don’t think of Mars Petcare as a center for startup incubation.It owns a lot of brands you can...
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed...