Before Tinder, Plenty of Fish and OKCupid – even before the advent of the mobile ecosystem – there was eHarmony....
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Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...
It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks...
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies...
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the...