After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split… Continue reading »
The post Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report appeared first on AdExchanger.
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