August 15, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, splitContinue reading »

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