No one expected Elon Musk's acquisition of Twitter for $ 44 billion, or $ 54.20 per share, to go smoothly...
advertiser
Here's an advertising riddle for you: What do Slim Jim and Aviation Gin have in common? They're the only two...
Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six...
Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes,...
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...
The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for...
Two hundred and forty-three--that's the number of soda bottles that appeared in Mountain Dew's Super Bowl commercial this year. More...
Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...