Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you find that there is enough cookied inventory out there and that Google’s Privacy Sandbox will have you covered? Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its […]
The post Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value appeared first on AdExchanger.
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