DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon Advertising. But bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot, after having slipped behind Google and The Trade Desk earlier this year – based on the Q4 2020 Advertiser… Continue reading »
The post Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report appeared first on AdExchanger.
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