Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash

Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution solution. That number drops to 13% apiece for LiveRamp and Salesforce. Amazon,… Continue reading »

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