The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever. The survey was fielded in February and March of this year, and encompasses 151 publishing execs, each of whom represents a site… Continue reading »
The post Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened appeared first on AdExchanger.
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