April 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

LONDON–There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. It’s become somewhat of a lockdown ritual since I’ve been working from home–which probably speaks volumes for just how limited my opportunities for breaking up the day have become….
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