CBS Sports chairman Sean McManus, reflecting on producing Super Bowl 55 in the middle of pandemic, recently told reporters that...
Month: February 2021
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth...
Here's an unconventional ad: One of the spots during the 2021 Super Bowl won't advertise a product or service. Instead,...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their...
Ocean Spray's favorite accidental TikTok ambassador is at it again, as Nathan Apodaca will share his dance moves to "All...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Google has its I/O...
It's not every day you get to interview the CMO of PepsiCo Beverages... and his daughter! When Greg Lyons invited...
Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and...
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched with a focus on connecting with customers at the...
With the big game right around the corner, marketers put their best work in front of the faces of many....