Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $ 30 million to $ 50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7… Continue reading »
The post DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index