Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are… Continue reading »
The post SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption appeared first on AdExchanger.
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