April 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange 

It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an erratic year. But news publisher South China Morning Post (SCMP) is starting to see the benefits of its decision to take more control of its advertising. After withdrawing from the programmatic open marketplace in Asia…
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