The China Challenge: Lessons From Criteo’s Quiet Exit

AdExchanger |

You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not a guarantee of success in the People’s Republic. Such was the case with Criteo, which, after investing heavily in the domestic China market, discreetly pulled out in late May, nearly three yearsContinue reading »

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Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

AdExchanger |

The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal pricesContinue reading »

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