One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly… Continue reading »
The post Mobvista Acquired One Of The Companies That Made The China Advertising ID appeared first on AdExchanger.
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