“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Deats, EVP, China at MiQ. In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly… Continue reading »
The post How Global Brands Can Succeed With Programmatic In China appeared first on AdExchanger.
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