Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,… Continue reading »

The post Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe) appeared first on AdExchanger.

AdExchanger