Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There’s a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is… Continue reading »
The post Programmatic Convergence appeared first on AdExchanger.
More Stories
PHD Aotearoa’s new senior leadership team appointments
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing