Programmatic

The Big Story: Google. Roku. Disney

Big news week from three heavy hitters. On Wednesday, Google sent shockwaves through the industry with its declaration that it wouldn’t use cross-site browsing data to sell ads, and that it really disapproved of the industry’s attempts to develop email-based identifiers as a substitute for third-party cookies. Arguably, this is a development the world shouldContinue reading »

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