November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat to Stay the Course With iOS 14

Snapchat will continue to collect IDFA (Identifier for Advertising) data for opt-in events on iOS 14, showing Apple’s permission system to users to enable them to opt in to tracking and websites owned by third parties. At some point this spring, Apple will implement ATT (AppTrackingTransparency), the modal that applications must use to secure those…
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