December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cadbury’s Virtual Easter Hunt Lets You Hide Eggs on Google Maps

LONDON–Easter egg hunts are pretty much confined to people’s backyards this year–but Cadbury’s has created a lockdown solution for those who want to go further afield. The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google maps. Consumers can “hide” an egg anywhere on a map…
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