As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to outline nine uses ranging from…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The ultimate Songs of the Summer list for NZ TikTok
Revolt Taps Freya Williams As Chief Strategy Officer for North America
KFC’s fish and chips brings Kiwis to the beach