How Seth Rogen’s Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market

As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency. So, sorry newbies, but the Pineapple Express writer-actor isn’t catering to you with the launch of his Houseplant cannabis line, which officially makes the leap from its native Canada to the U.S. this week. In a clear…
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