November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ikea Just Turned Its 2021 Catalog Into a 4-Hour Podcast

For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person. So the brand–alongside agency Ogilvy New York–decided to create a new way to explore Ikea’s digital…
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