Arvida appoints Together

AUCKLAND, Monday: Indie media agency Together has been named as Arvida Group’s new media & marketing technology partner. The incumbent was Fuse, but there was no formal pitch.

Arvida is one of NZ’s largest retirement community and aged care providers, owning and operating 33 communities nationwide.

The appointment will see the agency working across strategy, data, marketing technology and media planning / buying as Arvida Group eyes further expansion and the launch of new services.

Arvida head of brand Kylie Gibson said: “Together was chosen for its strategic approach, independence, and shared ambition to create a real difference in New Zealand.

“Together immediately understood how we need to tell our brand story to drive sustained growth.”

“We’re delighted to be working with Together who immediately understood and shared our passion for how we need to tell our brand story to drive sustained growth.”

Together managing partner Rufus Chuter said: “Arvida are an inspiring business, challenging the norms in their category which we love. We felt an instant connection and can’t wait to help power their next phase of growth.

“The appointment arrives as Together reflects on a busy 2020 which saw the agency continue its expansion and gain recognition as the most awarded independent media agency at the 2020 IAB Digital Advertising Awards.

About Together
Together is one of New Zealand’s leading independent media, strategy and technology agencies. With a team of 15, the City Works-based agency brings creativity, technology and data together to create competitive advantage. Built specifically for modern marketing, Together offers the strategic, analytics and data excellence of the biggest networked media agencies within a flexible and transparent model.

• www.wearetogether.co.nz