Connecting the DOTs

WELLINGTON, Today: Willis St-based indie agency EightyOne has created the first brand campaign for sister company DOT Loves Data, to run on TV, cinema and digital channels.

ECD Chris Bleackley said: “Although EightyOne and DOT work closely together, both are very separate entities. DOT is an eclectic mix of data scientists and marketers.

“Having worked together for so long, it’s no surprise that EightyOne gets us.”

“Our goal was to tell a story that brings their uniqueness to life. DOT epitomises ‘good data’. When you tell their story with the creative talent on offer at EightyOne, you’re left with something the team are proud of.”

DOT ceo Jason Wells said: “Having worked together for so long, it’s no surprise that EightyOne gets us. This is the perfect articulation of who we are and what we’re all about, keeping it simple, smart and beautiful.”

CREDITS

Agency: EightyOne (Chris Bleackley, Jenna Chantelau, Paul Stent)
Animation: Ned Wenlock
Music: Jeremy Cullen
VO: Peter Hambleton
VO Mimi Amar
DOT Loves Data: Jason Wells, Charlie Lee

• eightyone.co.nz
• dotlovesdata.com