With a Stunning New Ad, Nike and Wieden+Kennedy Salute Moms as the Toughest Athletes

As the U.K. celebrated Mother’s Day on Sunday, Nike paid tribute to a group it has crowned “The Toughest Athletes.” Created with agency Wieden+Kennedy London, the athletics company’s latest campaign celebrates the strength of mothers in time for the release of its first dedicated maternity line, Nike (M). While drawing a connection between athleticism and…
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