Upskill – or drown

AUCKLAND, Today: The people behind virtual marketing director service AdHoc have launched Insightful, a new service offering fortnightly social media insights webinars.

Insightful was launched by Andrew Ferdinando and Dom Hay, who founded AdHoc in Auckland five years ago.

Ferdinando said: “Insightful is designed to keep marketing professionals on top of the ever-evolving world of social media, saving agencies time and money.

“Designed by marketers for marketers, Insightful aims to bring the latest insights and trends to agencies around New Zealand so they in turn can introduce new ideas to their clients. 

“Over the years our clients kept telling us the same thing – that it was impossible to stay on top of social media in a professional marketing context.

“This was becoming a concern for many of our clients, so we decided to run a poll asking marketers how many hours they spent per month attempting to stay up-to-date.

“The tool ensures social media experts can continue to develop skills and knowledge within an agency environment.”

“What we learned was that over 50% of people who worked in social media spent more than seven hours each month consuming the latest developments – and yet they still felt like they were drowning.

“In response to their findings, Insightful was launched as a solution to the problem, delivering new platform updates, the latest research, mini-tutorials, campaign examples and social media tools/app reviews through its series of webinars.

Dom Hay said: “The tool ensures social media experts can continue to develop skills and knowledge within an agency environment.

“I ran a marketing agency in Sydney for 10 years and I know first-hand just how important it is to upskill your team and build in-house capability.

Insightful should be viewed as continuous professional development [CPD] for social media marketers, ‘continuous’ being the important word because the learning never ends as the platforms are changing daily, literally!”

$ 109+gst per month
Insightful is offering NZ agencies the service from $ 109+gst per month.

• www.getinsightful.co
• www.adhoc.help