Grand Prix x 3! (Updated)

AUCKLAND, Monday: “Dear M+AD,” writes  MSL NZ’s Isobel Kerr-Newell. “Thanks for the warm Saatchi and Toyota mentions. I just wanted to flag that in addition to the Golds and the Client of the Year title referenced for the Toyota Hilux work there were also the following major awards …

Brand Axis: Saatchi & Saatchi and Toyota
TV, Cinema/Online Grand Prix: Toyota.Saatchi Hilux Unbreakable Bond
Direction Grand Prix: Toyota, Sweetshop Unbreakable Bond 

“I do appreciate it’s always a long list after these shows!”

“The Hilux campaign received so much love from New Zealanders from the night it launched. It’s always the most rewarding feeling when work you make resonates so well in popular culture.”

Saatchi CCO Steve Cochrane said: “It’s hugely gratifying to be awarded the recognition we got on Thursday night for our team, our clients and our production partners. In particular Hilux, a project that was one of those that everyone who touched it seemed to make it better.

“I’m incredibly proud of all our work that made finalist, but to win Golds, Grand Prix, Brand Axis and Client of the Year for Toyota has certainly got to be a career highlight.”

“The Hilux campaign received so much love from New Zealanders from the night it launched. It’s always the most rewarding feeling when work you make resonates so well in popular culture.

“But it’s an incredibly rewarding bonus when the same work resonates equally well with our industry.”