P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building

The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance. From March 2020 through February 2021, both in-store and online CPG sales rose 14% compared to the previous 12-month period, according to data from NCSolutions. But with new opportunities come new challenges, and Marc…
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