November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon

Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent. Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to…
Adweek Feed