November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PetSmart Turns to Snapchat Lens to Dress Up Pets for Easter

PetSmart wants to make sure pets aren’t left out of this year’s Easter festivities. The retailer released a Snapchat lens in Canada, Puerto Rico and the rest of the U.S. that enables people to dress their pets up for Easter without risking life and limb doing so. Easter falls on April 4 this year.
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