November 23, 2024

Programmatic

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The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV

This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $ 1.4 billion. The deal is expected to close in Q2. $ 1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, toContinue reading »

The post The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV appeared first on AdExchanger.


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