November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Anheuser-Busch Looks Beyond Beer to Secure Its Future

Budweiser and Bud Light have sold so well for so long that Anheuser-Busch has had little reason to veer from beer. But while business was good, it could always be better. “In 2017, we were the industry leaders, but we were not driving growth,” said Jake Kirsch, vp of innovation at Anheuser-Busch, who’s been in…
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