April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Audi’s New Hotel Deal Might Replace the Dealership Test Drive

One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding in their newest models. As early as 2014, a third of car buyers test drove only one model, and 17% skipped the test drive completely. With the pandemic having restricted the availability of many showrooms…
Adweek Feed