Culture taps New York Knicks sports brand expert

AUCKLAND, Today: Social media and content agency Culture, part of the Stanley St Group, has announced the appointment of James Douglas to the newly created position of head of content.

Douglas, originally an Aussie, previously the head of social & digital content with US pro basketball team the New York Knicks.

Culture GM Ryan Newton said: “James brings a decade of brand marketing, sponsorship and social experience across Australia, New Zealand and the USA.

“Leading the Knicks digital marketing team, he transformed the team’s social content strategy and vision, while developing content franchises for partners Squarespace, Delta Air Lines, and Pepsi.”

“Douglas previously worked with Nike Australia and the AFL, plus the adidas, Nestle and Real Madrid brands.”

Prior to his New York-based role, Douglas worked with Nike Australia, the Australian Football League and global sports marketing agency TLA Worldwide, working with the adidas, Nestle and Real Madrid brands.

Culture GM Ryan Newton said: “James brings with him a deep understanding of the role social media plays for brands – in particular sporting brands.

“We’re currently working with Rebel Sport, Canterbury, adidas, Under Armour, and the Crusaders, and with James’ expertise, I have no doubt we’ll be able to expand our social capabilities further and deliver incredible results for our clients.”

James Douglas said: “Culture is at the forefront of socially-led content in New Zealand and working with some huge brands. I’m looking forward to exploring how I can bring my experience to support their clients.”

His new role with Culture is effective immediately.