Samsung’s latest effort to promote the Galaxy’s smartphone versatility taps into creators and communities from around the world. The global campaign from Wieden+Kennedy Amsterdam employs the tagline “Awesome is for everyone” to highlight what people can produce armed with smartphones. The official launch film is a 30-second spot, showing smartphone users collaborating to build a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
Ticker: Chris Cuomo to Moderate NewsNation Town Hall Marking Trump’s 1st 100 Days
Casie Mason Joins WFIE in Evansville as AM Anchor