April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’

Samsung’s latest effort to promote the Galaxy’s smartphone versatility taps into creators and communities from around the world. The global campaign from Wieden+Kennedy Amsterdam employs the tagline “Awesome is for everyone” to highlight what people can produce armed with smartphones. The official launch film is a 30-second spot, showing smartphone users collaborating to build a…
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