November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Pandemic Super-Charged Broadcast’s Interest in Women’s Sports

Lisa Baird became the commissioner of the National Women’s Soccer League on March 10, 2020. Two days later, she suspended the season–and then plotted the league’s careful June return from their quarantine bubble that would end up breaking sports rating records. “To be the first team sport to come back in a bubble was an…
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