November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Avon Makes TikTok Debut as Part of ‘Digital Transformation’

LONDON–The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will “help Avon reach a new audience” and boost sales from social channels as part of a “digital transformation journey,” according to VaynerMedia. The campaign promotes its Unlimited Instant Lift Mascara. It has enlisted TikTok creators to promote the…
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