Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for… Continue reading »
The post Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA appeared first on AdExchanger.
More Stories
Inside AB InBev’s Strategy For Tapping Into First-Party Data
PMX New Zealand sponsors Ehrenberg-Bass
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates