AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
Alternative
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the...
Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media...
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both...
Tech vendors love touting their proprietary ID solutions. But the alternative ID landscape is incredibly fragmented, with about 60 proprietary...