“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media… Continue reading »
The post Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate? appeared first on AdExchanger.
