The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce...
Cost
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against...
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...