Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers Adweek...
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Adidas' Q2 marketing spend hit more than $ 1 billion as it went all in on the tournament with some...
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $...
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence,...
The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the...
Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher-quality...
With the offering, marketers can now buy Prime Video inventory without a fixed CPM. Adweek Feed
Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of...
This year's Super Bowl 59 was already breaking records long before the game started. Though there was some fluctuation in...
The Comms Council has announced its first event of 2025, with Adam Morgan, Founding Partner of eatbigfish, presenting the Extraordinary...