Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce...
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against...
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....