What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching

Marketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses–in severe cases reaching $ 1.2 million–might surprise even the most tenured leaders. Today, the 4A’s, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs. The research, titled The Cost of…
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