May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap

A privacy-first industry lies ahead. An industry that’s relied on easy access to data will find such analytics much harder to come by. The General Data Protection Regulation (GDPR) has already had a profound impact on data availability. Cookies are on the way out, and alternative data available through mobile device IDs is diminishing. The…
Adweek Feed