Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers during an ecommerce boom. Ad spend growth was strong across all ad formats, particularly display available through the Amazon DSP,… Continue reading »
The post Amazon DSP, Ad Console Report Strong Growth in Q1 appeared first on AdExchanger.
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