November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Team USA represents more than the accolades they collect, and a new campaign–“We Are Team USA”–from the United States Olympic & Paralympic Committee (USOPC) highlights the diversity of athletes’ lives, showing them as “record-breakers” and “history-makers” as much as athletes, bakers, artists, musicians and activists. In the new spot, Team USA players speak in their…
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